For MSP owners
Every tool the book points at. One download.
This is the Selling Without You toolkit: the activity planner, the OTE and KPI worksheet, the AI sales playbook, and three more that run the whole rollout. Six tools. Drop your email once and all of it lands in your inbox.
Never read the book? Selling Without You is my free playbook for MSP owners who want a sales engine that runs without them. One deal, followed start to finish. Free to read, free to share.
The download
What's in the kit.
- PDF The Project Planthe hub that runs the rollout
- PDF One-Page Annual Sales Planthe year on one page
- Excel Sales Activity Plannerturn a goal into weekly activity
- Excel OTE & KPI Worksheetpay and quota without the traps
- PDF BDR & AE Hiring Packwho to hire and how to ramp them
- PDF The AI Sales Playbookthe prompts, with worked examples
Try the funnel calculator, no email needed. It runs in your browser, free, like the book says.
Don't have the book? Get Selling Without You free. Every tool above still stands on its own.
One email. The whole kit.
Drop your email and I'll send every tool above. The links show up right here and in your inbox, so it's all still there when you're back at a real keyboard.
Sent. The link's in your inbox. Grab it now if you'd rather not wait:
The spreadsheets open best on a computer, in Excel or Google Sheets. The PDFs read fine anywhere.
Where this comes from
The book is not theory. I ran the sales org at an MSP that grew from $2M to $20M in under four years as the hired operator, and I have spent the years since helping other owners build the same engine.
Kyle Christensen, K7 Leadership
Straight answers
The fine print, out loud.
- Do I need to read the book first?
- No. Every file stands on its own, and the Project Plan tells you the order. The book is the why behind each one. It's free too, at k7leadership.com/book, whenever you want it.
- What format are the files?
- Four PDFs and two Excel workbooks. The workbooks open in Excel or Google Sheets. Everything is yours to keep and to share inside your company.
- Do I have to talk to a salesperson?
- No. Nobody calls you. If you want to talk, the button at the bottom of this page is the only way that happens.
- What happens to my email?
- You join my newsletter. I send occasional notes on sales and running an MSP, the same thinking the book came from. Unsubscribe whenever you want and the files are still yours.
Field notes for MSP owners
- Virtual CIO Services: How to Choose the Right vCIO
- vCIO Job Description and Salary: How MSPs Hire the Seat
- vCIO QBRs: Get Out of the Review and Into the Board Meeting
- vCIO KPIs: How to Measure the Seat Without a Quota
- Virtual CIO Pricing: How Much to Charge for vCIO
- MSP Referrals: Turn Luck Into a System
- How to Hire Your First Salesperson for Your MSP
- MSP Sales Commission Structure That Works
- MSP Prospecting: Get Clients Without Being Spammy
- The Managed Services Sales Process: Four Phases
- How to Sell Managed Services: The Backward Math
- What Is a vCIO? How MSPs Build and Price the Offering
- Managed Service Provider Business Plan: How I'd Build One
- Managed Services Pricing: How to Set and Hold Your Number
The tools are the easy part. Running them is the job.
One free call. Bring me your worst number, the one that will not move, and we figure out whether what is slowing your sales is process, people, or belief.