K7 Insights
Field notes on climbing without melting your wings.
Leadership, operations, and scaling for owners who want to grow faster than their peers — without sacrificing personality or profitability.
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How to Hire Your First Salesperson for Your MSP
How to hire a salesperson for your MSP: sell it yourself first, then hire a BDR to fill the funnel before a closer. The signs you're ready to make the move.
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MSP Prospecting: Get Clients Without Being Spammy
MSP prospecting and lead generation without the spam: fill your pipeline with good-fit clients by sorting the list, giving before you ask, and stacking touches.
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MSP Referrals: Turn Luck Into a System
MSP referrals are the cheapest pipeline you have. Build a referral engine: ask for warm intros right after you deliver, then verticalize so they compound.
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MSP Sales Commission Structure That Works
How to build an MSP sales commission structure: base plus variable, paid on recurring revenue you keep, with a winnable quota and a hold-back that survives churn.
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The Managed Services Sales Process: Four Phases
The managed services sales process is four phases: plan, prospect, present, follow through. Here's what each one does, and where MSP owners lose deals.
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How to Sell Managed Services: The Backward Math
How to sell managed services without guessing: run sales like your help desk, work the funnel backward from your growth goal, and size the real activity it takes.
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Managed Service Provider Business Plan: How I'd Build One
A managed service provider business plan is the operating blueprint for how the business makes money: the model, the margins, the budget, the mistakes to avoid.
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What Is a vCIO? How MSPs Build and Price the Offering
A vCIO is outsourced IT strategy: roadmap, budget, and risk for the client. How MSP owners build, price, and sell a vCIO service clients actually pay for.
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Managed Services Pricing: How to Set and Hold Your Number
Managed services pricing comes down to margin and conviction, not the competitor's rate. How MSPs underprice, what discounting really costs, and how to fix it.